Why Figgy Wiggy

Singapore never had that one gift — something fun, memorable, and uniquely us. So we made it.
Figgy Wiggy was created to give Singaporeans (and their overseas friends) a keepsake that’s playful, nostalgic, and unmistakably local. We reimagined childhood snacks as clicky keychains, because let’s be real — regular keychains are kind of boring.
Every piece celebrates the joy of growing up on our traditional snacks — but in a way that fits in your pocket and makes you smile.


Inside each piece, is a tactile mechanical switch that delivers a crisp, satisfying click with every press. It’s like popping bubble wrap — but sweeter and oddly irresistible.
  • Can I eat them?


    We get this all the time — but no, please don’t eat them! They’re keychains, not snacks. As real as they look, they’re for clicking, not munching.

  • Do all the designs sound the same?


    Not exactly! Each design has its own unique tone. That’s because the shape, thickness, and overall structure of each snack affects how the sound travels. So yes — they’re all clicky, just with their own personalities.

  • What are they made of?


    They are made of PLA — a plant-based, biodegradable material derived from things like corn starch, sugarcane, and even bamboo! That means they’re not only cute, but a lot kinder to the planet.